E-motivity: the social impact of the Internet as a limbic system

  • Derrick de Kerckhove University Federico II of Naples
Keywords: Internet, social media, limbic system, transparency, digital citizenship


The article metaphorically uses the human limbic system to describe the new system of social interaction created by social networks, exploring the conditions involved in the creation and development of emotions on the Internet, in such a way as to reveal the relation between technology and psychology. In defence of the argument that the immediacy of social media favours reactions to public events, it presents examples such as the individual responses to the financial global crisis and the demand for more transparency in the governments and financial institutions, in cases like WikiLeaks and the Arab Spring. It concludes that the Internet allows individuals to extend their action, that now have a global reach, with possible effects upon citizenship.


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Author Biography

Derrick de Kerckhove, University Federico II of Naples
Autor de The Skin of Culture (Somerville Press, 1995; traduzido em português como A Pele da Cultura, Annablume, 2009) e Connected Intelligence (Somerville House Books, 1997), atualmente é professor aposentado do Department of French da Univeristy of Toronto, Canadá, mas professor titular de sociologia da cultura digital na Università degli Studi di Napoli Federico II, Itália. Foi diretor do McLuhan Program in Culture and Technology de 1983 até 2008. Hoje é diretor científico do Media Duemila, em Roma.
How to Cite
Kerckhove, D. de. (2015). E-motivity: the social impact of the Internet as a limbic system. MATRIZes, 9(1), 53-65. https://doi.org/10.11606/issn.1982-8160.v9i1p53-65