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E-motivity: the social impact of the Internet as a limbic system

Derrick de Kerckhove

Abstract


The article metaphorically uses the human limbic system to describe the new system of social interaction created by social networks, exploring the conditions involved in the creation and development of emotions on the Internet, in such a way as to reveal the relation between technology and psychology. In defence of the argument that the immediacy of social media favours reactions to public events, it presents examples such as the individual responses to the financial global crisis and the demand for more transparency in the governments and financial institutions, in cases like WikiLeaks and the Arab Spring. It concludes that the Internet allows individuals to extend their action, that now have a global reach, with possible effects upon citizenship.

Keywords


Internet; social media; limbic system; transparency; digital citizenship



DOI: http://dx.doi.org/10.11606/issn.1982-8160.v9i1p53-65

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