Academic suite: poetic notes for the elaboration of research projects in Communication

  • João Anzanello Carrascoza Universidade de São Paulo. Escola de Comunicações e Artes. Departamento de Relações Públicas, Propaganda e Turismo
Keywords: Research methodology, communication, teaching, sensibility

Abstract

Research Methodology is compulsory within the stricto sensu graduate programs in Communication. Although reference works are of good quality, they limit themselves to discuss the process of the elaboration of research projects, with emphasis on its step- -by-step. However, you do not stimulate the researcher’s expansion of the meanings, as if sensibility were harmful to the scientific method. The present “text” was written for the Research Seminars of the ESPM Graduated Programme in Communication, with a focus on the pathos, in this way it aims at bringing the students near to the essential knowledge necessary to “make science”, entirely imprisoned in the logos. At each lecture, a “lyric extract” was distributed, on one of the items of the research projects

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Author Biography

João Anzanello Carrascoza, Universidade de São Paulo. Escola de Comunicações e Artes. Departamento de Relações Públicas, Propaganda e Turismo
Mestre (1999) e doutor (2003) em Ciências da Comunicação pela Universidade de São Paulo, onde é professor desde 1990. É também docente do Programa de Pós-Graduação em Comunicação e Práticas de Consumo da Escola Superior de Propaganda e Marketing (SP), com pósdoutorado na Universidade Federal do Rio de Janeiro (2014)
Published
2016-08-23
How to Cite
Carrascoza, J. A. (2016). Academic suite: poetic notes for the elaboration of research projects in Communication. MATRIZes, 10(1), 57-65. https://doi.org/10.11606/issn.1982-8160.v10i1p57-65
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Dossier