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Listeners’ profiles: perspectives and challenges in radio scenery

Graziela Soares Bianchi, Cláudia Irene de Quadros, Flávia Bazan Bespalhok, Mônica Kaseker


The main purpose of this paper is to consider possible radio listeners’ profiles that can be used in a converging communication context. Based on literature review, we observe listeners’ role, as well as communication exchanges over radio’s history, and we think over reception in the age of convergence. We work with the habitus concept, according to Pierre Bourdieu and Norbert Elias, to analyze listeners and their relations towards radio. We also rely on Reception and on Digital Communication Studies to complement the theoretical discussion. Eight listeners categories have been created to understand these types of action regarding conventional and expanded radio.


Listeners, audiences, transformations, convergence

DOI: http://dx.doi.org/10.11606/issn.1982-8160.v11i1p189-209

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