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Chains of happiness: emotions, gender, and power

João Freire Filho


From the discussion on happy life norms, I direct the investigative focus from media representations to the internet’s emotional courts, proposing the construction of a theoretical-methodological reference framework to analyze the discussions on the emotional posture of two women: a prostitute who declared to be “happy” with her profession, in a campaign of the Brazilian Ministry of Health; and a mother who revealed to “hate” the experience of motherhood, in answer to a Facebook challenge. The examination of the impact of these two cases will provide a vivid panorama of the implications of affective ideals that, along with other disciplinary forces, constrain and produce identities.


Emotions, happiness, gender identity, power, internet

DOI: http://dx.doi.org/10.11606/issn.1982-8160.v11i1p61-81

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