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Memes, menomes and LOLs: expression and reiteration through digital rhetorical devices

Eduardo Villanueva-Mansilla


The popularity of internet memes as communication items presents a series of research issues, including the characteristics of any connection with the original meme concept from biology. Also, an aspect that demands exploration is how these items serve a broader communicative purpose, as mechanisms for individuals or groups, and how they impact society as a whole. This paper presents a revision of perspectives on memes, and proposes to analyze them as rhetorical devices, devising a general interpretation of these items as menomes, and concentrating attention in a particular iteration, the image macro meme, which we propose to call LOL.


Memes, digital narratives, internet studies, communities of practice

DOI: http://dx.doi.org/10.11606/issn.1982-8160.v11i2p111-133

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