Paradoxes of (dis)possession:

capitalism, ambivalences and magic dimensions of consumption on contemporaneity

  • Rose de Melo Rocha Escola Superior de Propaganda e Marketing
Keywords: consumption, communication, capitalism, possession

Abstract

The article discusses ambivalences and paradoxes of contemporary consumption processes, from a communication perspective. Epistemologically, it dialogues with markers of impurity, of bastardy and of tensive to problematize them. Reinforcing Jesus Martín-Barbero’s notes, the idea that consumption as a form of domination reaches domination as a form of consumption. In this direction, (dis)possession paradoxes are central to the analysis of capitalism, in which a sideralized and affectionate consumption order is put into motion, based, as Paul Preciado advocated, on large-scale production and dissemination of medicine and audiovisual products whose goal is to designate correct and compulsory ways of enjoyment.

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Author Biography

Rose de Melo Rocha, Escola Superior de Propaganda e Marketing
Doutora em Ciências da Comunicação pela ECA/USP com pós-doutorado em Ciências Sociais/Antropologia na PUCSP. Professora titular do PPGCOM-ESPM. Líder do grupo de pesquisa Juvenália. Pesquisadora do GT Clacso Infâncias e Juventudes. Bolsista Produtividade em Pesquisa do CNPq.
Published
2018-08-29
How to Cite
Rocha, R. (2018). Paradoxes of (dis)possession:. MATRIZes, 12(2), 79-101. https://doi.org/10.11606/issn.1982-8160.v12i2p%p
Section
Dossier