Paradoxes of (dis)possession:
capitalism, ambivalences and magic dimensions of consumption on contemporaneity
The article discusses ambivalences and paradoxes of contemporary consumption processes, from a communication perspective. Epistemologically, it dialogues with markers of impurity, of bastardy and of tensive to problematize them. Reinforcing Jesus Martín-Barbero’s notes, the idea that consumption as a form of domination reaches domination as a form of consumption. In this direction, (dis)possession paradoxes are central to the analysis of capitalism, in which a sideralized and affectionate consumption order is put into motion, based, as Paul Preciado advocated, on large-scale production and dissemination of medicine and audiovisual products whose goal is to designate correct and compulsory ways of enjoyment.