From Hebe to Encontro, what’s disputed?
Matrices of the national talk show
Despite the growing popularity of the talk show in Brazil, academic interest in its history is still rare. At the same time, the reference we have is associated with the American model consolidated in Brazil by Jô Soares. This paper focuses on the analysis of a second kind of these programs, less known, inaugurated by Hebe Camargo (1950 – TV Paulista) and whose contemporary example is Encontro com Fátima Bernardes (Rede Globo). Focusing on Cultural Studies and the contribution of the Foucauldian concept of discursive formation, this study recovers television matrices and values that constituted, over almost seven decades of Brazilian TV, this kind of national talk show focused on feminine aspects.