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Event analysis: methodological possibilities

Vera Veiga França, Suzana Cunha Lopes

Abstract


This article aims at reflecting about how the concept of event can be a methodological guide and/or operator in the Communication field. To do so, we started by presenting the pragmatist notion of event. Then, we highlighted some analytical standpoints: the hermeneutic power of the event in the search for meaning regarding temporalities and frameworks; the susceptibility of the event in analyses regarding experiences, effects and the setting of publics; the double life of the event to investigate the existential and symbolic dimensions of a phenomenon; spectacularization in the study of media events; and the individualization of the event to interpret its peculiarities and the social contexto it brings out.


Keywords


Event, methodology, pragmatism, communication



DOI: http://dx.doi.org/10.11606/issn.1982-8160.v11i3p71-87

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