Social networks as a model of algorithmic governance

Keywords: social networks, Facebook, algorithmic governance, algorithms, neoliberalism


The typical way in which contemporary society, associated with neoliberalism, is managed can be characterized as algorithmic governance. Social networks like Facebook are taken as a model for the operation of this type of governance. To comprehend its dynamics, algorithmic governance is examined in three fundamental dimensions. The first is the relational dimension: the individual is fragmented in his digital traces, which are recombined in multiple relationships. From there, the vectorial dimension unfolds: these relationships are oriented, capturing trends and embedding projections about the future. Finally, this orientation originates the agential dimension, playing the roles of amplifying the affinities and containing the differences.


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Author Biography

Julio Cesar Lemes de Castro, UFRJ
Graduado em Jornalismo pela Escola de Comunicações e Artes da USP, com mestrado e doutorado em Comunicação e Semiótica na PUC-SP, pós-doutorado em Psicologia Social no Instituto de Psicologia da USP e pós-doutorado em Comunicação e Cultura na Escola de Comunicação da UFRJ. Pesquisador do Laboratório de Teoria Social, Filosofia e Psicanálise (Latesfip-USP).
How to Cite
Castro, J. C. (2018). Social networks as a model of algorithmic governance. MATRIZes, 12(2), 165-191.
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