Redes sociais como modelo de governança algorítmica

Autores

DOI:

https://doi.org/10.11606/issn.1982-8160.v12i2p165-191

Palavras-chave:

Redes sociais, Facebook, Governança algorítmica, Algoritmos, Neoliberalismo

Resumo

O modo de gestão do social típico da contemporaneidade, associado ao neoliberalismo, pode ser caracterizado como governança algorítmica. As redes sociais, como o Facebook, são tomadas como modelo de seu funcionamento. E, para apreender sua dinâmica, a governança algorítmica é examinada em três dimensões fundamentais. A primeira é a dimensão relacional: o indivíduo é fragmentado em seus traços digitais, os quais são recombinados em múltiplas relações. A partir daí se desdobra a dimensão vetorial: tais relações são orientadas, captando tendências e embutindo projeções sobre o futuro. Por fim, essa orientação deslancha a dimensão agenciadora, desempenhando os papéis de amplificação de afinidades e contenção de diferenças.

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Biografia do Autor

Julio Cesar Lemes de Castro, Universidade de São Paulo

Graduado em Jornalismo pela Escola de Comunicações e Artes da USP, com mestrado e doutorado em Comunicação e Semiótica na PUC-SP, pós-doutorado em Psicologia Social no Instituto de Psicologia da USP e pós-doutorado em Comunicação e Cultura na Escola de Comunicação da UFRJ. Pesquisador do Laboratório de Teoria Social, Filosofia e Psicanálise (Latesfip-USP).

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Publicado

2018-08-29

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Castro, J. C. L. de. (2018). Redes sociais como modelo de governança algorítmica. MATRIZes, 12(2), 165-191. https://doi.org/10.11606/issn.1982-8160.v12i2p165-191

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