They grew up so fast:

Cartoon Network in connection with the Jorel’s Brother Brazilian cartoon

  • Ariane Diniz Holzbach Universidade Federal Fluminense
Keywords: Cable TV, television cartoon, Cartoon Network, Jorel’s Brother


This study aims to understand how the transnational channels interact with national contents considering the consolidation of Cartoon Network Brazil and an analysis of the Brazilian cartoon Jorel’s Brother, produced in Brazil in partnership with the channel that broadcasts it. The results show this TV cartoon incorporates diverse local characteristics, linked to the place where it is produced, while exploring global elements in its narrative, which are internationally recognized. However, the definition of global reinforced by Jorel’s Brother cartoon is closely related to the US media context, which marks a selfcentered and self-referential approach around the Cartoon Network.


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Author Biography

Ariane Diniz Holzbach, Universidade Federal Fluminense

Professora adjunta de Estudos de Mídia da Universidade Federal Fluminense. Doutora em Comunicação pela UFF com pós-doutorado em História pela Universidade Estadual do Rio de Janeiro.

How to Cite
Holzbach, A. (2019). They grew up so fast:. MATRIZes, 13(1), 211-229.
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