Towards a genealogy of online hate

contagion, viralization and resentment

  • Maria Cristina Franco Ferraz Universidade Federal do Rio de Janeiro
  • Ericson Saint Clair UFF
Keywords: Social media, hate, contagion


The dissemination of hate in social media is investigated with special emphasis on its functioning mechanisms. The concepts of contagion and resentment are studied through the works of Gabriel Tarde and Nietzsche. Tarde conceives the suggestibility of beliefs and desires (imitation) as the driving force of the socius production. Viralization becomes a vector of production of unstable homogeneities, under the mobile background of differences. Nietzsche dissects the logic of operation of resentment, and highlights the invention of dichotomic relations ruled by negativity which generates moral values as well as we and other polarizations. The analysis of the molecular plane is privileged, in a politics of affects.


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How to Cite
Ferraz, M. C., & Saint Clair, E. (2019). Towards a genealogy of online hate. MATRIZes, 13(1), 133-147.
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