Fucking right-wing:

MBL’s personal frames and ultraliberal agenda

Keywords: Internet and politics, connective action, MBL


This paper analyses MBL’s (Free Brazil Movement) internet campaigning strategies, based on dialogs with members, online data quantitative analysis and a review of postings related to that theme. For such, we elaborated a dual investigative plan, associating the selection and analysis of a representative sample of images posted on social network sites with ethnographic investigations. We hypothesise that the movement uses meme language to make constant appeals to average citizens, using direct communication channels and fostering personal narratives about politics and reflecting a liberal/libertarian positive agenda.


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Author Biographies

João Guilherme Bastos dos Santos, Universidade do Estado do Rio de Janeiro, Programa de Pós-Graduação em Comunicação. Rio de Janeiro – RJ, Brasil

Doutorando em Comunicação pelo PPGCOM-Uerj.

Viktor Chagas, UFF

Professor e pesquisador do Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense (UFF). Bolsista CNPq de Pós-Doutorado Jr. pela Universidade Federal da Bahia (UFBA/INCT.DD). Doutor em História, Política e Bens Culturais (Cpdoc/FGV).

How to Cite
Santos, J. G., & Chagas, V. (2018). Fucking right-wing:. MATRIZes, 12(3), 189-214. Retrieved from http://www.revistas.usp.br/matrizes/article/view/147928
Em Pauta/Agenda