In the garden of delights

the dilemmas of Brigitte Bardot in Rio de Janeiro

Keywords: Fame, Brigitte Bardot, consumption


In this article, we analyze how media reported the visit of Brigitte Bardot to Rio de Janeiro between January and April 1964, seeking to understand the relationship between the phenomenon of fame and culture. The travel of the French star contributed to the development of tourism in Búzios. We investigate the ways the actress positioned herself as a celebrity, negotiating her presence in the media. We also examine the discourses that involved the characterization of Brigitte Bardot as a female sex symbol. The conclusions indicate three striking dualities of the actress’ visit to Brazil: the love and hate for media; fame and anonymity; the celebrities and the promotion of consumption.


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Author Biography

Lígia Lana, PUC-Rio

Pesquisadora de Pós-Doutorado (PNPD/Capes-Faperj) do Departamento de Comunicação Social da PUC-Rio

How to Cite
Rocha, E., & Lana, L. (2019). In the garden of delights. MATRIZes, 13(1), 191-209.
Em Pauta/Agenda