The fan’s work in the transmedia text:

an approach from the television

Keywords: Transmedia TV, fan, digital social networks, transtextuality


The notion of “Transmedia TV” designates a production model which incorporates media and platforms, especially digital social networks, within the creative chain of television industry. Public participation is an indispensable condition for the materialization of the transmission structures, even when the actions are, in a way, “directed” or guided by the producer’s intentionality and “intelligence”. Due to the engagement required for such actions, the recipient of a transmedia action is, ideally, a fan. The challenge imposed for scholars is to better understand the role of this fan in the constitution of a type of text – the transmedia text – whose manifestation necessarily depends on its performance.


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Author Biography

Cecília Almeida Rodrigues Lima, Faculdade Boa ViagemUniversidade Federal de Pernambuco

Doutoranda no Programa de Pós-Graduação em Comunicação da Universidade Federal de Pernambuco

How to Cite
Fechine, Y., & Lima, C. (2019). The fan’s work in the transmedia text:. MATRIZes, 13(2), 113-130.
Em Pauta/Agenda