The fan’s work in the transmedia text:
an approach from the television
The notion of “Transmedia TV” designates a production model which incorporates media and platforms, especially digital social networks, within the creative chain of television industry. Public participation is an indispensable condition for the materialization of the transmission structures, even when the actions are, in a way, “directed” or guided by the producer’s intentionality and “intelligence”. Due to the engagement required for such actions, the recipient of a transmedia action is, ideally, a fan. The challenge imposed for scholars is to better understand the role of this fan in the constitution of a type of text – the transmedia text – whose manifestation necessarily depends on its performance.