In the mood, by the book:
the aesthetics of the chanchada genre through music and fashion
This text intends to demonstrate how the process of nomadism and movence of art texts can interfere in the forms of sensitivity and, consequently, in the processes of aesthetic communication. To do so, we selected parody versions of 1950s films, in order to investigate: 1) how parody appropriation establishes a particular semantics, considering the transit between art and popular entertainment show; 2) how the new versions modify the status of the work and, therefore, its enjoyment. For this study, we chose elements of fashion and music languages. We conclude that besides the new forms of sensitivity, such works constitute cultural memory in the media culture.