The transmedia dynamics of fake news by the pragmatic conception of truth

  • Geane Carvalho Alzamora UFMG
  • Luciana Andrade
Keywords: Transmedia, semiosis, fake news

Abstract

The spreading of fake news about the trial of former president Luiz Inácio Lula da Silva on January, 2018 is examined here according to the pragmatic conception of truth proposed by Charles Sanders Peirce (1839-1914). Through collecting in online social networks, the collective effort to establish competing beliefs was observed, according to Peircean methods of tenacity and authority. The communicational process analyzed, characterized as transmedia activism, was driven by the mediation of hashtags that referred to political polarization and the posts attributed to celebrities. It is concluded that the dispute for the semiotic value of truth fostered the transmedia expansion of fake content and, paradoxically, verified news.

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Author Biographies

Geane Carvalho Alzamora, UFMG
Departamento de Comunicação Social/UFMG; área Ciências Sociais Aplicadas/Comunicação Social
Luciana Andrade

Doutoranda em Comunicação Social pela UFMG, na linha Textualidades Midiáticas (bolsista CAPES/PROEX). Pesquisadora do Centro de Convergência de Novas Mídias (CNPq/UFMG) e do Núcleo de Pesquisa em Conexões Intermidiáticas (NucCon/UFMG). Mestre em Teoria da Literatura pelo programa de Pós-graduação em Estudos Literários da Faculdade de Letras da UFMG (2011). 

Published
2019-04-30
How to Cite
Alzamora, G., & Andrade, L. (2019). The transmedia dynamics of fake news by the pragmatic conception of truth. MATRIZes, 13(1), 109-131. https://doi.org/10.11606/issn.1982-8160.v13i1p109-131
Section
Em Pauta/Agenda