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The languages as antidotes to the mediacentrism

Lucia Santaella

Abstract


The profusion of media is so intense, its participation in social and individual life is so omnipresent that the media come to produce the effect of a fetish. The presence of the media is so prominent that everything else seems to fade away. When attention is fixed exclusively on media, the first thing to be missed, as a sort of blind spot of the retina, are the sign processes which, by the way, are produced and transmitted by the media. Without underestimating the media saturation and its multiple consequences in contemporary societies, the aim of this paper is to bring sign processes to the front of the scene, take them from the back stage, from negligence and almost forgetfulness to which they have been relegated.

Keywords


languages, media convergence, hypermedia, remix culture, matrices of language



DOI: http://dx.doi.org/10.11606/issn.1982-8160.v1i1p75-97

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