REFLECTIONS ON GLOCAL On the Basis of the Semiotic Study of Culture
Keywords: globalization, semiotics of culture, border, glocal, hybridity
AbstractIt is our proposal and contribution to reconsider and "upgrade" some of the key concepts semiotics of culture in order to better understand the process of defining identity and cultural conflicts which we currently live in the world: categories as 'his' and 'the other' (the process of cultural appropriation and influence), concepts such as 'frontier semiotic' and 'translation' (the process of creolization and hybridization), or else the "semiotic self" can be really helpful to explain the dynamics of appearance of "representation systems" - practices and forms of belief, feeling and knowledge - which are the 'universes values' and the life forms that are part of the "cultural confrontation".
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How to Cite
Sedda, F. (2008). REFLECTIONS ON GLOCAL On the Basis of the Semiotic Study of Culture. MATRIZes, 2(1), 185-206. https://doi.org/10.11606/issn.1982-8160.v2i1p185-206