Portal da USP Portal da USP Portal da USP

Interactivity and pervasiveness n the production of Brazilian fiction television in the digital market

Ana Sílvia Lopes Davi Médola, Léo Vitor Alves Redondo


The present study intends to analyze issues relating to new practices of consumption concerning the dramaturgy of television in Brazil, focusing on interactivity. We started from an exploratory survey about forms of interactivity in the fictional programs produced by the national TV channels, attempting to highlight how the use of pervasiveness is incorporated in interactive communication in the current stage of the processes of media convergence.


Digital TV; fiction television; media convergence; pervasiveness.

DOI: http://dx.doi.org/10.11606/issn.1982-8160.v3i1p145-163

Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM


  • There are currently no refbacks.