Interactivity and pervasiveness n the production of Brazilian fiction television in the digital market

  • Ana Sílvia Lopes Davi Médola UNESP
  • Léo Vitor Alves Redondo UNESP
Keywords: Digital TV, fiction television, media convergence, pervasiveness.

Abstract

The present study intends to analyze issues relating to new practices of consumption concerning the dramaturgy of television in Brazil, focusing on interactivity. We started from an exploratory survey about forms of interactivity in the fictional programs produced by the national TV channels, attempting to highlight how the use of pervasiveness is incorporated in interactive communication in the current stage of the processes of media convergence.

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Author Biographies

Ana Sílvia Lopes Davi Médola, UNESP
Docente do Programa de Pós-Graduação em Comunicação e do Programa de Pós-Graduação em TV Digital: Informação e Conhecimento – UNESP e Líder do GEA – Grupo de Estudos Audiovisuais/UNESP
Léo Vitor Alves Redondo, UNESP
Mestrando do Programa de Pós-Graduação em Comunicação - UNESP, e membro do GEA - Grupo de Estudos Audiovisuais/UNESP
Published
2011-12-15
How to Cite
Médola, A., & Redondo, L. V. (2011). Interactivity and pervasiveness n the production of Brazilian fiction television in the digital market. MATRIZes, 3(1), 145-163. https://doi.org/10.11606/issn.1982-8160.v3i1p145-163
Section
Em Pauta/Agenda