Interactivity and pervasiveness n the production of Brazilian fiction television in the digital market
Keywords: Digital TV, fiction television, media convergence, pervasiveness.
AbstractThe present study intends to analyze issues relating to new practices of consumption concerning the dramaturgy of television in Brazil, focusing on interactivity. We started from an exploratory survey about forms of interactivity in the fictional programs produced by the national TV channels, attempting to highlight how the use of pervasiveness is incorporated in interactive communication in the current stage of the processes of media convergence.
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How to Cite
Médola, A., & Redondo, L. V. (2011). Interactivity and pervasiveness n the production of Brazilian fiction television in the digital market. MATRIZes, 3(1), 145-163. https://doi.org/10.11606/issn.1982-8160.v3i1p145-163