Comic-book Crás!: Brazilian Comics and Publishing Industry
Keywords: communication, Brazilian comics, 1970s, comics publishing market
AbstractThis article has the objective of rescuing the trajectory of Brazilian comics in the 1970s, a period considered of special relevance for the advancement of the sequential graphic art in Brazil. In this period, initiatives of small publishing companies located in some Brazilian states can be seen, and, also, the efforts of big publishing companies to publish national material. As a case study, it presents the Crás! magazine, produced by Editora Abril of São Paulo, that congregated veteran and young gifted professionals of the Brazilian sequential graphic art. The analysis of this publication discloses the difficulties Brazilian comics faced, considering the necessities and limits of the commercial publishing companies and the publishing market in the country.
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How to Cite
Vergueiro, W., & Santos, R. (2011). Comic-book <i>Crás!</i>: Brazilian Comics and Publishing Industry. MATRIZes, 3(2), 135-152. https://doi.org/10.11606/issn.1982-8160.v3i2p135-152