Comic-book Crás!: Brazilian Comics and Publishing Industry

  • Waldomiro Vergueiro Universidade de São Paulo
  • Roberto Elísio dos Santos Universidade Municipal de São Caetano do Sul
Keywords: communication, Brazilian comics, 1970s, comics publishing market

Abstract

This article has the objective of rescuing the trajectory of Brazilian comics in the 1970s, a period considered of special relevance for the advancement of the sequential graphic art in Brazil. In this period, initiatives of small publishing companies located in some Brazilian states can be seen, and, also, the efforts of big publishing companies to publish national material. As a case study, it presents the Crás! magazine, produced by Editora Abril of São Paulo, that congregated veteran and young gifted professionals of the Brazilian sequential graphic art. The analysis of this publication discloses the difficulties Brazilian comics faced, considering the necessities and limits of the commercial publishing companies and the publishing market in the country.

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Author Biographies

Waldomiro Vergueiro, Universidade de São Paulo
Professor titular do Departamento de Biblioteconomia e Documentação da Escola de Comunicação e Artes e do Programa de Pós-Graduação em Ciências da Comunicação da Universidade de São Paulo e coordenador do Observatório de Histórias em Quadrinhos da ECA-USP.
Roberto Elísio dos Santos, Universidade Municipal de São Caetano do Sul
Professor do Programa de Mestrado em Comunicação da Universidade Municipal de São Caetano do Sul (USCS) e vice-coordenador do Observatório de Histórias em Quadrinhos da ECA-USP.
Published
2011-12-15
How to Cite
Vergueiro, W., & Santos, R. (2011). Comic-book <i>Crás!</i&gt;: Brazilian Comics and Publishing Industry. MATRIZes, 3(2), 135-152. https://doi.org/10.11606/issn.1982-8160.v3i2p135-152
Section
Em Pauta/Agenda