Journalism, convergence and reader’s formation

  • Marcia Benetti UFRGS
  • Laura Strelow Storch UFRGS
Keywords: Journalism, convergence, magazine, reader, literacy.


This article discusses the literacy in the convergence process between printed and digital support. Required reader’s skills provided by the magazine for digital resources exploring were analyzed. The “Guia da Copa 2010 Veja” was used as an empirical object, showing how digital content is associated to printed material, and, what kind of readers journalism wants to train and retain, also. We consider the concepts of imaginary reader and literacy.


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Author Biographies

Marcia Benetti, UFRGS
Jornalista, doutora em Comunicação pela PUC-SP e professora do Programa de Pós-Graduação em Comunicação e Informação da UFRGS (Universidade Federal do Rio Grande do Sul). Pesquisadora do CNPq.
Laura Strelow Storch, UFRGS
Jornalista e doutoranda pelo Programa de Pós-Graduação em Comunicação e Informação da UFRGS. Bolsista da CAPES.
How to Cite
Benetti, M., & Storch, L. (2011). Journalism, convergence and reader’s formation. MATRIZes, 4(2), 205-215.
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