Typologies of aesthetic imitation in advertising
Keywords: advertising, imitation, innovation, advertising aesthetic
AbstractThis text intends to propose conceptual typologies that show possibilities of aesthetic imitation in advertising. This conceptual base is important because imitate practice in advertising is something common and adds interests in the authorial and social fields. It is an exploratory study that uses bibliographical research about advertising, imitation and aesthetic elements of advertising. It was found six typologies: falsification, piracy, plagiarism, knockoff, adaptation and parody.
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How to Cite
Giacomini-Filho, G. (2011). Typologies of aesthetic imitation in advertising. MATRIZes, 4(2), 216-238. https://doi.org/10.11606/issn.1982-8160.v4i2p216-238