Trends on Brazilian book market – fiction best sellers by Brazilian writers (2000-2009)

  • Sandra Reimão EACH e ECA - USP
Keywords: Books, publishing industry, fiction. Brazilian writers

Abstract

The first part of this paper describes Brazilian general book market quantitative data on the period from 2000 to 2009; the second part analyzes the list of best sellers in Brazil on that period, focusing on the presence of Brazilian fiction writers on it. Our analysis points to the conclusion that there is an undeniable quantitative increase on such market but it is not accompanied by innovation. Most titles are world wide best sellers from Anglo-Saxon culture that receive massive publishing campaign and issuing, and represent very little risk to the publishing industry. As for Brazilian writers, they were already well known, especially from TV.

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Author Biography

Sandra Reimão, EACH e ECA - USP
Professora Livre-docente da Universidade de São Paulo na Escola de Artes, Ciencias e Humanidades (EACH) e no Programa de Pós-Graduação em Comunicação da Escola de Comunicações e Artes (PPGCOMECA). Pesquisadora de Produtividade em Pesquisa do CNPq.
Published
2011-12-15
How to Cite
Reimão, S. (2011). Trends on Brazilian book market – fiction best sellers by Brazilian writers (2000-2009). MATRIZes, 5(1), 194-210. https://doi.org/10.11606/issn.1982-8160.v5i1p194-210
Section
Em Pauta/Agenda