Communication: a field in theoretical trouble
Keywords: communication theory, epistemology, scientific field, media effects paradigm
AbstractThis article discusses the theoretical challenges involved in establishing the field of Communication, and shows that the media effects paradigm is still the foundation of most academic studies. By reviewing contributions from the School of Chicago, Marshal McLuhan’s mass communication research, and the School of Frankfurt among others, this article suggests that the prestige of a social science is not just a matter of the objectivity of the knowledge it generates, but of the political, cultural, and social worth of its production. The publication of this article in MATRIZes is one of many initiatives to commemorate Muniz Sodré’s 70th birthday.
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How to Cite
Sodré, M. (2012). Communication: a field in theoretical trouble. MATRIZes, 5(2), 11-27. https://doi.org/10.11606/issn.1982-8160.v5i2p11-27