An exploratory point of view about consumption and mediatization of food brands in the lives of some families

  • Eneus Trindade Barreto Filho ECA - USP
Keywords: reception, brands, consumption pratices, links of senses, food

Abstract

This article presents considerations that are part of the development of the research Theproduction of meaning in reception of advertising and consumption practices of food inthe city of São Paulo. The aim was to investigate the discursive practices of three familiesfrom Sao Paulo and we try to identify aspects of production of meaning mediatizatedand consumption of brand foods in cultural practices of daily life. From the criticaldiscourse analysis (CDA), we confront the discourses with hegemonic social practicesderived from food consumption of families investigated as a way of understanding theissues in the pattern of consumption brand reception of the phenomenon under study.

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Author Biography

Eneus Trindade Barreto Filho, ECA - USP
Vice-coordenador e docente do PPGCOM-USP. Pós-doutor em Antropologia Visual pela Universidade Aberta Porto - Portugal. Vice-Líder do Grupo de Estudos em Semiótica, Comunicação e Consumo (GESC³), CNPq/USP. Presidente da Associação Brasileira de Pesquisadores em Publicidade (ABP2).
Published
2012-12-11
How to Cite
Barreto Filho, E. (2012). An exploratory point of view about consumption and mediatization of food brands in the lives of some families. MATRIZes, 6(1-2), 77-96. https://doi.org/10.11606/issn.1982-8160.v6i1-2p77-96
Section
Dossier