Understanding the digital social media from mcLuhan’s idea of medium-ambience

  • Eugenia Mariano da Rocha BARICHELLO Universidade Federal de Santa Maria
  • Luciana Menezes CARVALHO Universidade Federal de Santa Maria
Keywords: McLuhan, medium, digital social media, Twitter

Abstract

This text proposes an understanding of contemporary digital social media from McLuhan´s idea of medium-ambience. Firstly, it refects on McLuhan’s concept of medium, taking into account which means as cultural ambience and relating it to the notion of midiatization. Ten, examines some of the major appropriations of interact- ing on Twitter website which allow to understanding it as a digital social media using a point of view derived from McLuhan’s thought.

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Author Biographies

Eugenia Mariano da Rocha BARICHELLO, Universidade Federal de Santa Maria
Professor e Coordenador do Programa de Pós-Graduação em Comunicação da Universidade Federal de Santa Maria (UFSM). PQ2 CNPq. Lider do Grupo de Pesquisa em Comunicação Institucional e organizacional UFSM/CNPq.
Luciana Menezes CARVALHO, Universidade Federal de Santa Maria
Doutoranda no Programa de Pós-Graduação em Comunicação da Universidade Federal de Santa Maria (PPGCOM – UFSM), professora do curso de Jornalismo do Centro Universitário Franciscano (Unifra). Santa Maria-RS, Brasil. E-mail: lucianamenezescarvalho@gmail.com
Published
2013-06-05
How to Cite
BARICHELLO, E., & CARVALHO, L. (2013). Understanding the digital social media from mcLuhan’s idea of medium-ambience. MATRIZes, 7(1), 235-246. https://doi.org/10.11606/issn.1982-8160.v7i1p235-246
Section
Em Pauta/Agenda