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Social movements, virtual networks and alternative media in the june “when the giant awoke”(?)

Cicilia Peruzzo

Abstract


This study is about the large Brazilian civil demonstrations which began in June 2013, with the aim of identifying the main aspects that characterize them, and to understand the presence of social networks and alternative communication in the process. This is a first approach based on literature research and unsystematic observation of manifestations as they happened, and through virtual networks as well as the tracking of media coverage of conventional and alternative media. We conclude that civil society has shown its strength, and exposed the existence of a universe of communication larger than the mainstream media.

Keywords


social movements, mobilization, communication, virtual networks, alternative media



DOI: http://dx.doi.org/10.11606/issn.1982-8160.v7i2p73-93

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