Mediatization theory: a semio-anthropological perspective and some of its consequences
Keywords: Mediatization, media phenomena, semiosis, social systems
AbstractThis article presents a long-term perspective, described as anthropological, about the mediatization, underlining that the media phenomena are a universal characteristic of all human societies, since a first stage of human semiosis, with its beginning at about two and a half million years ago with the production of stone tools. The consequences of the media phenomenon of mental processes externalization are discussed, having the mediatization crucial moments highlighted, regarding the acceleration of historical time and the ruptures between space and time produced by the technical devices. The media phenomena are a precondition of complex social systems and that is why the mediatization has so much importance as they do.
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How to Cite
Verón, E. (2014). Mediatization theory: a semio-anthropological perspective and some of its consequences. MATRIZes, 8(1), 13-19. https://doi.org/10.11606/issn.1982-8160.v8i1p13-19