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The Jouissance-value: a concept for critical of imaginary industry

Eugênio Bucci, Rafael Duarte Oliveira Venancio


This article aims to examine the way in which an old expression, jouissance-value, created by Jacques Lacan, has become a key concept in the media industry and in the field of Media studies. The hypothesis presented here is the following: in the fabrication of jouissance-value, the gaze (regard) works as labor, establishing an economy of scopic desire.


Media, gaze, labor, jouissance-value, image

DOI: http://dx.doi.org/10.11606/issn.1982-8160.v8i1p141-158

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