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Organizational Communication: contexts, paradigms and comprehensive conceptualization

Margarida M. Krohling Kunsch


This article makes an analysis on communication in organizations in the broadestsense. It analyzes the role of organizations in the context of contemporary society, theirtransformations, implications and new requirements. This work also emphasizes theimportance of considering the socioeconomic environment to situate the practices oforganizational communication. It highlights the power that the communication playsin the digital age with all the technological innovations and implementations, as wellas the impacts of communication in organizations. Besides, it analyzes the paradigmsin studies of organizational communication, the transformations from a linear pointof view to an interactive practice, exploring the instrumental, human, cultural andstrategic dimensions.


Organizational Communication, paradigms, digital age

DOI: http://dx.doi.org/10.11606/issn.1982-8160.v8i2p35-61

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