Transnationalisation of television programming in the Iberoamerican region
Keywords: Cultural globalisation, transnationalisation, television, television formats
AbstractConceptualisations such as cultural imperialism or global culture which concern themselveswith supposed homogenising tendencies in cultural globalisation fail to accountfor the gravitational pull and heterogenising effect of the local. Just as McDonald’sfind they absolutely must offer vegetarian hamburgers in India, in global televisionstudies we have become familiar with a full-blown transnational trade in formats, inwhich homogenisation proceeds through heterogenisation: that is, in the adaptationof program formulas in accordance with the imperatives of local cultures. This actiondemonstrates the management of an irreducible paradox of transnationalisation: homogenisationversus heterogenisation.
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How to Cite
Sinclair, J. (2014). Transnationalisation of television programming in the Iberoamerican region. MATRIZes, 8(2), 63-77. https://doi.org/10.11606/issn.1982-8160.v8i2p63-77