Transnationalisation of television programming in the Iberoamerican region

  • John Sinclair
Keywords: Cultural globalisation, transnationalisation, television, television formats

Abstract

Conceptualisations such as cultural imperialism or global culture which concern themselveswith supposed homogenising tendencies in cultural globalisation fail to accountfor the gravitational pull and heterogenising effect of the local. Just as McDonald’sfind they absolutely must offer vegetarian hamburgers in India, in global televisionstudies we have become familiar with a full-blown transnational trade in formats, inwhich homogenisation proceeds through heterogenisation: that is, in the adaptationof program formulas in accordance with the imperatives of local cultures. This actiondemonstrates the management of an irreducible paradox of transnationalisation: homogenisationversus heterogenisation.

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Author Biography

John Sinclair
John Sinclair is an Honorary Professorial Fellow in the School of Historical and Philosophical Studies at the University of Melbourne. His record of internationally published research covers cultural and political-economic aspects of the globalisation of the media and communication industries, particularly advertising and television, and with a special emphasis on Latin America and Asia. His books include Latin American Television: A Global View; Advertising, the Media and Globalisation; and the co-edited works Contemporary World Television (with Graeme Turner), and Consumer Culture in Latin America (with Anna Pertierra). A co-written work, Latin American Television Industries (with Joe Straubhaar), has been published in December, 2013. E-mail: j.sinclair@unimelb.edu.au
Published
2014-12-17
How to Cite
Sinclair, J. (2014). Transnationalisation of television programming in the Iberoamerican region. MATRIZes, 8(2), 63-77. https://doi.org/10.11606/issn.1982-8160.v8i2p63-77
Section
Dossier