Daya Kishan Thussu

  • por Andrea Medrado
Keywords: International communication, Thussu, BRICS, Chindia, soft power


Daya Thussu is a well-known name in the field of international communication. Originally from India but based in the United Kingdom since 1988, Thussu has challenged the dominance of Western perspectives in Media Studies. In this interview, he addresses the need to internationalize Media Studies, devoting more attention to the "rest of the world" and especially to China and India, or "Chindia". The author also talks about his optimistic views in relation to the BRICS and discusses the ways in which the concept of soft power could be expanded, using Brazil as an example.


Download data is not yet available.

Author Biography

por Andrea Medrado
Ph.D. in Media Studies from the University of Westminster, London, UK. Lecturer at the Communication Department of Universidade Federal Fluminense, Rio de Janeiro, Brazil. E-mail:
How to Cite
Medrado, por A. (2014). Daya Kishan Thussu. MATRIZes, 8(2), 137-149.