Gibi magazine and the consolidation of the publishing market in Brazil

  • Waldomiro Vergueiro Universidade de São Paulo
  • Roberto Elísio dos Santos universidade municipal de são caetano do sul
Keywords: Comics, comic books, Gibi magazine, Brazilian comics

Abstract

This article is the result of a research which had as its main purpose to demonstrate the trajectory of the comics editorial production in Brazil in the 20th century. In this period, the transition of the European model to the American one can be noticed in relation to the comics as well as in the adopted publishing formats. The analysis of the comic book Gibi, one the most important titles of the national editorial market, contributes to a better comprehension of the changes in this area.

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Author Biographies

Waldomiro Vergueiro, Universidade de São Paulo
Retired titular professor of Biblioteconomy Department of Communication School of Universidade de São Paulo (USP) and Post Graduation Program at the same university. Coordenator of Comics Observatory of Universidade de São Paulo – USP. E-mail: wdcsverg@usp.br
Roberto Elísio dos Santos, universidade municipal de são caetano do sul
Professor of Master’s Degree Program in Communication of Universidade Municipal de São Caetano do Sul – USCS; pos-doctorated in Communication Sciences by Universidade de São Paulo – USP; vice-coordenator of Comics Observatory of ECA-USP. E-mail: roberto.elisio@uscs.edu.br
Published
2014-12-17
How to Cite
Vergueiro, W., & Santos, R. (2014). <i>Gibi</i&gt; magazine and the consolidation of the publishing market in Brazil. MATRIZes, 8(2), 175-190. https://doi.org/10.11606/issn.1982-8160.v8i2p175-190
Section
Em Pauta/Agenda