Os lugares onde os estudos de audiência e os estudos de produção se encontram

Autores

DOI:

https://doi.org/10.11606/issn.1982-8160.v11i3p39-55

Palavras-chave:

Estudos de audiência, <i>placemaking</i>, estudos de produção, <i>Treme</i>, valor

Resumo

Os estudos de audiência e os estudos de produção possuem trajetórias de pesquisa bastante distintas, apesar de suas compartilhadas preferências pela teoria baseada na realidade empírica e metodologias de pesquisa. A partir de uma ampla etnografia de mídia das audiências e produtores, esse artigo mostra como os sujeitos humanos dos estudos de audiência e estudos de produção podem ser estudados em conjunto, para revelar as relações de poder envolvidas nos processos da produção dos meios de comunicação de massa. Nesse estudo de caso específico, fãs e figurantes da série de televisão Treme (2010-2013) compartilharam um discurso sobre o lugar da espectatorialidade e o da produção que se esforça para articular uma cultura comum, apesar das barreiras concretas hierárquicas entre públicos e equipe de produção.

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Biografia do Autor

  • Vicki Mayer, Tulane University

    Departamento de Comunicação

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Publicado

2017-12-27

Edição

Seção

Dossiê

Como Citar

Os lugares onde os estudos de audiência e os estudos de produção se encontram. (2017). MATRIZes, 11(3), 39-55. https://doi.org/10.11606/issn.1982-8160.v11i3p39-55