Unveiling unseen climate practices on Instagram

Autores

  • Niina Uusitalo University of Tampere. Faculty of Information Technology and Communication Sciences

DOI:

https://doi.org/10.11606/issn.2238-7714.no.2020.171996

Palavras-chave:

Práticas climáticas, Conexão humana, Instagram, Estudos visuais, Fotografia

Resumo

As mudanças climáticas geralmente são retratadas por meio de mensagens estereotipadas, extremas ou controversas, com o papel de agência humana ligado ao consumo e às demonstrações. Tais representações podem ser desmotivadoras e causar fadiga. É necessário ampliar e elaborar nossa compreensão das conexões humanas com as mudanças climáticas. O objetivo deste artigo é identificar uma ampla variedade de práticas climáticas expressas por usuários de mídia social. Foi realizado um estudo empírico de 42 contas ecológicas finlandesas do Instagram. O conteúdo textual e visual dos posts relacionados ao clima foi analisado qualitativamente para identificar práticas climáticas e o papel que as imagens visuais desempenham nessas representações. Seis tipos de práticas climáticas foram identificados nos dados: destacando, reformando, transiluminando, perseverando, cuidando e consolidando. A visualização das práticas climáticas deve ser ampliada na mídia para ampliar o entendimento da potencial agência humana na crise climática.

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Biografia do Autor

Niina Uusitalo, University of Tampere. Faculty of Information Technology and Communication Sciences

Ph.D. em Jornalismo e Comunicação de Massa em Tampere University, Finlândia. Atualmente ela trabalha em seu projeto de pesquisa de pós-doutorado, Envisioning Climate Change, que estuda as maneiras como os usuários de mídia visualizam as mudanças climáticas e as emoções relacionadas. Como parte do estudo, os resultados são visualizados através de projetos de fotografia. Os interesses de pesquisa da Uusitalo incluem comunicação sobre mudanças climáticas, estudos visuais, epistemologia e atenção em ambientes digitais.

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Publicado

2020-07-10

Como Citar

Uusitalo, N. (2020). Unveiling unseen climate practices on Instagram. Novos Olhares, 9(1), 120-129. https://doi.org/10.11606/issn.2238-7714.no.2020.171996

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