Public and private partnership projects related to urbanism: learning from a case study

Autores

  • Thomas George Brashear University of Massachusetts Amherst
  • Claudia Rosa Acevedo Universidade Nove de Julho
  • Jouliana Jordan Nohara Universidade Nove de Julho

Resumo

The purpose of this paper is to describe a public and private partnership project related to revitalization of deteriorated urban areas. In this manner, this article presents a case study about the revitalisation of an old area in downtown São Paulo city, that is, the São Bento Square Area. The method of the investigation was based on the analysis of documents of the companies involved in the project and by in depth interviews with managers who have participated in the partnership. The data revealed that the partnership represents the turning point in the old downtown revitalisation project. In short, it emerges as a model to other proposals which has the same goal, not only in São Paulo, but also in other Brazilian cities that face the same problem in their old centers.

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Biografia do Autor

  • Thomas George Brashear, University of Massachusetts Amherst
    Associate Professor Department of Marketing - Isenberg School of Management University of Massachusetts Amherst
  • Claudia Rosa Acevedo, Universidade Nove de Julho
    Professora do Programa de Pós-Graduação em Administração – UNINOVE. Doutora em Administração de Empresa – EAESP/FGV
  • Jouliana Jordan Nohara, Universidade Nove de Julho
    Professora do Programa de Pós-Graduação em Administração – UNINOVE. Doutora em Administração de Empresa – EAESP/FGV

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Como Citar

Public and private partnership projects related to urbanism: learning from a case study. (2006). INMR - Innovation & Management Review, 2(1), 78-88. https://revistas.usp.br/rai/article/view/79040