Film analysis in management: a journey through the metaphors of the concept of leadership

Authors

  • Vanessa Cristina Grabowski Aoki Universidade do Oeste de Santa Catarina
  • Silvia Spagnol Simi dos Santos Universidade do Oeste de Santa Catarina

DOI:

https://doi.org/10.1108/REGE-08-2018-0086

Keywords:

Film analysis, Management, Metaphors, Leadership

Abstract

Purpose – The use of film language in management is an interesting method to understand the concept of leadership in the internal and external contexts of organizations, by means of metaphors. Thus, the objective of this study was to analyze the metaphors of leadership in a movie. Design/methodology/approach – This was a qualitative research, which used the strategy of film analysis and content analysis (Bardin, 2016). Data were collected by scene decoupage, registered in an observation protocol. In the field of management, there is a growing interest in film analysis for understanding organizations, from inside and outside, by using dynamic methodologies. Findings – The use of metaphors in film analysis made it possible to interpret concepts, for a better understanding of organizations. The identified leaders, despite adopting different attitudes at work, reach a common goal, with gains for the community. Originality/value – This article also contributes to reflect on the teaching–learning process of management research through different methodological dimensions.

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Published

2020-06-10

Issue

Section

Article

How to Cite

Film analysis in management: a journey through the metaphors of the concept of leadership. (2020). REGE Revista De Gestão, 27(2), 119-134. https://doi.org/10.1108/REGE-08-2018-0086