Critical aspects of franchise success as viewed by previous franchisees in São Paulo
DOI:
https://doi.org/10.5700/issn.2177-8736.rege.2005.36509Keywords:
São Paulo, franchising, franchise, system, franchisee, franchisor, failure rate, sale of franchises, management of the franchise network, success, failureAbstract
To better understand the franchiser / franchisee relationship an investigation was made of franchising in Brazil from the point of view of ex-franchisees. A review of literature provided support for an analytical discussion on important aspects that hinder success in franchising. An empirical exploratory survey of ex-franchisees from various sectors of activity in the city of São Paulo was carried out to identify the factors that most frequently caused dissatisfaction and defection.Downloads
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Published
2005-03-01
Issue
Section
Marketing
How to Cite
Critical aspects of franchise success as viewed by previous franchisees in São Paulo . (2005). REGE Revista De Gestão, 12(1), 43-53. https://doi.org/10.5700/issn.2177-8736.rege.2005.36509