Better is more expensive: a study of the association between price and perceived quality

Authors

  • Roberto Brazileiro Paixão União Metropolitana de Ensino Superior
  • Adriano Leal Bruni Universidade Federal da Bahia
  • Sérgio Chamadoira Mendonça Silva Universidade Salvador

DOI:

https://doi.org/10.5700/issn.2177-8736.rege.2006.36573

Keywords:

Product, Price, Quality

Abstract

The relationship between price with perceived quality of products and services was evaluated in an effort to maximize company benefits. This relationship was the subject of a questionnaire given to 173 post graduate students. Answers were submitted to chi-square, one-way Anova, t test and the non parametric Mann-Whitney tests. Results showed that a higher or lower price brings about a perception of superior or inferior quality and that superior or inferior quality causes a perception of higher or lower price. Further, significant differences in the perception of quality existed for only a slight variations in the price given.

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Published

2006-12-01

How to Cite

Paixão, R. B., Bruni, A. L., & Silva, S. C. M. (2006). Better is more expensive: a study of the association between price and perceived quality . REGE Revista De Gestão, 13(4), 39-50. https://doi.org/10.5700/issn.2177-8736.rege.2006.36573

Issue

Section

Marketing