Competitive strategy formulation based on the fields and weapons of competition model

  • José Celso Contador UNIP
Keywords: Competitive Strategy, Competitive Advantage, Field of the Competition, Weapon of the Competition, Competitive Business Strategy, Competitive Operational Strategy

Abstract

The Fields and Weapons of Competition is a model of Competitiveness Theory which is scientifically validated because it is qualitative and quantitative and thereby presents some advantages compared to models of Porter, RBV and Balanced Scorecard. It started simply by separating only those subjects of interest to the client, so-called competitive advantages, from the remainder. Fields of competition are about competitive business strategy and weapons of competition concern competitive operating strategies. Mathematical variables of degree of competitiveness, intensity of weapons, average intensity of weapons, focus and diffusion are included in the methodology.

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Published
2010-09-01
How to Cite
Contador, J. (2010). Competitive strategy formulation based on the fields and weapons of competition model . REGE Revista De Gestão, 17(3), 313-330. https://doi.org/10.5700/issn.2177-8736.rege.2010.36710
Section
Estratégia Empresarial