Competitiveness of the agro-industrial system for broiler chicken processing in Tocantins: the case of the Frango Norte company

  • Waldecy Rodrigues Universidade Federal do Tocantins; Programa de Mestrado em Desenvolvimento Regional
  • Marcleiton Ribeiro Morais Universidade Federal de Tocantins; Curso de Ciências Econômicas
  • Francisco Viana Cruz Faculdade Serra do Carmo; cursos de Administração Contabilidade
  • Alivinio Almeida Universidade Federal do Tocantins; curso de Graduação em Ciências Econômicas
Keywords: Competitiveness, Poultry Processing Industry, New Institutional Economics

Abstract

This article analyzes contractual and organizational arrangements of the company Frango Norte as well as their impact on levels of competitiveness. Of further interest was an understanding of possibilities and perspectives of the poultry processing industry in the state of Tocantins. This company is one of two poultry processing plants in the state of Tocantins and it supplies most of the local market while also attending other states such as Pará, Piauí and Maranhão. The method used for this study was discrete Comparative Structural Analysis of New Institutional Economics that compares different governance structures as a way to minimize transaction costs. Results reveal that the incomplete stage of the agro-industrial system for broilers in Tocantins, especially characteristics of the local market and suppliers still contribute to informality in various links of the supply chain. Remoteness and lack of bargaining power in negotiations to acquire assets with high specificity, especially chickens for processing and young chickens for fattening, are some of the bottlenecks for competitive performance of the Frango Norte company

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Published
2011-06-01
How to Cite
Rodrigues, W., Morais, M., Cruz, F., & Almeida, A. (2011). Competitiveness of the agro-industrial system for broiler chicken processing in Tocantins: the case of the Frango Norte company . REGE Revista De Gestão, 18(2), 195-2009. https://doi.org/10.5700/rege422
Section
Economia das Organizações