Larentis, F., Milan, G. S., & De Toni, D. (2013). STRATEGY FORMATION AS A COLLECTIVE PROCESS AND MULTIPLE CULTURAL PERSPECTIVES: A QUALITATIVE STUDY IN AN EXCLUSIVE FURNITURE STORE. REGE Revista De Gestão, 19(1). https://doi.org/10.5700/issn.2177-8736.rege.2012.49863