Culture of the entrepreneur: collective entrepreneurial action and profile of the entrepreneur

Abstract

The culture of the entrepreneur is fundamental because it represents the essence of entrepreneurial action which may be exemplified in many ways. An analysis was made of the contribution of this culture to the formation of a local productive arrangement for sustainable tourism in Nova Russia, Blumenau, S.C.. Data were obtained from the ten owner managers involved by means of a participative survey as well as meetings, visits, presentations and structured interviews. An entrepreneurial culture was identified; however it is still weak, in spite of collective entrepreneurial actions undertaken. The entrepreneurial profiles of those investigated were in an incipient stage hindering the arrangement at this time. More extensive development of the profiles would encourage progress of the arrangement and stimulate collective and timely innovations in view of continuing market developments.