Amount and quality of food advertisement on Brazilian television

Authors

  • Sebastião de Sousa Almeida Universidade de São Paulo; Faculdade de Filosofia, Ciência e Letras; Departamento de Psicologia e Educação
  • Paula Carolina BD Nascimento Universidade de São Paulo; Faculdade de Filosofia, Ciência e Letras; Departamento de Psicologia e Educação
  • Teresa Cristina Bolzan Quaioti Universidade do Sagrado Coração; Centro de Ciências Biológicas e Profissões da Saúde

DOI:

https://doi.org/10.1590/S0034-89102002000300016

Keywords:

Food habits, Television, Food promotion, Advertisement, Food consumption, Food quality, Diet, Obesity, Brazil

Abstract

The main objective of the study was to analyze the amount and quality of food advertisement on Brazilian television in three different times of the day. The results showed that food products, when compared to other products, were the most frequently advertised, regardless of the time of the day in a given week analyzed. Television promotes food predominantly high in fat and/or sugar and salt. The large number of high fat and/or sugar and salt products advertised can contribute to changing food habits of children and teenagers, and increasing the incidence of obesity in the population.

Published

2002-06-01

Issue

Section

Notes and Informations

How to Cite

Amount and quality of food advertisement on Brazilian television . (2002). Revista De Saúde Pública, 36(3), 353-355. https://doi.org/10.1590/S0034-89102002000300016