Alinhamento de Capacidades Colaborativas para Sustentabilidade por meio do Analytic Hierarchy Process
um estudo em um empreendimento hoteleiro
DOI:
https://doi.org/10.11606/issn.1984-4867.v30i1p60-77Palavras-chave:
Capacidade Colaborativa para Sustentabilidade (CCS), Analytic Hierarchy Process, ClusterResumo
O desenvolvimento de Capacidades Colaborativas para Sustentabilidade (CCS) por parte das empresas é uma prática fundamental para a permanência duradoura no mercado. No entanto, a literatura sobre CCS ainda é escassa, principalmente quando se considera a avaliação desta por meio de modelagem matemática. Este artigo tem como principal objetivo analisar quantitativamente a CCS de um hotel que atua no cluster de turismo no estado da Paraíba. Para isso, foram levados em consideração aspectos da visão relacional, da visão baseada em recursos naturais e de capacidades colaborativas, bem como foi utilizada a ferramenta multicritério Analytic Hierarchy Process (AHP). Como resultado, verificou-se que os atributos de CCS que devem ser melhorados para ampliar o potencial de colaborar para a sustentabilidade do hotel avaliado são: alocação de recursos e gestão da cadeia de valor. Dentre as contribuições do artigo, destacam-se o avanço do conhecimento sobre a temática ainda não explorada na literatura e a avaliação quantitativa da CCS por meio de uma ferramenta multicritério.
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