Heterogeneity of demand and product innovation
DOI:
https://doi.org/10.1590/0101-416147115trmPalavras-chave:
Demanda, Informação, Heterogeneidade, Inovação, Modelo evolucionárioResumo
Este paper discute o relacionamento entre a heterogeneidade da demanda em relação a critérios de escolha e à inovaçao de produto. É proposto um modelo evolucionário que apresenta como consumidores com informação imperfeita escolhem e selecionam bens diferenciados. O modelo conecta a informação e os critérios de escolha e sua relação com o processo inovativo das empresas. Como resultados, pode-se verificar que o preço apresenta uma importante função, mas a qualidade da informação, os erros de tolerância dos agentes e critérios para ordenação de preferência são importantes determinantes do desempenho das firmas em uma indústria com inovação de produtos.
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Atualizado em 02/08/2024