Comportamento Individual: alternativas ao homem econômico
Palavras-chave:
Comportamento individual, Racionalidade, Motivação, Hedonismo, Egoísmo, Oportunismo, Auto-decepção, Akrasia, Homem econômico, Homem ético, Homem contratual, Homem sub-racionalResumo
Quais são os pressupostos comportamentais da moderna teoria econômica? O objetivo do artigo é tragar a evolução e analisar o conceito de 'homem econômico' utilizado na teoria econômica, assim como apresentar as principais alternativas teóricas para a explicação do comportamento individual: 'homem ético', 'homem contratual' e 'homem sub-racional'.
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Copyright (c) 1990 Eduardo Giannetti da Fonseca
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