JARDIM, Marilia. The founder and his brand: plastic semiotics, semi-symbolism, and the amalgamation of corporate and private identities in the anti-ageing wellness market. Estudos Semióticos, São Paulo, Brasil, v. 19, n. 2, p. 211–230, 2023. DOI: 10.11606/issn.1980-4016.esse.2023.206902. Disponível em: https://www.revistas.usp.br/esse/article/view/206902.. Acesso em: 3 jun. 2024.