Knowledge management and the perceived value: a sustainable competitive strategy for the knowledge era

Abstract

This article aims to approach the interconnection between the Knowledge Management and the Perceived Value concepts. It also evidences the relevance of knowledge management as a differentiating element in the process of value delivery to the clients. Initially, it presents a basic conception on the knowledge management and perceived value. Following, ideas about the value identification and construction for the clients are introduced. Then, the subject is contextualized, approaching the perceived value and knowledge and its management from the business point of view. From those aspects, a survey on the perceptions of high executives is analyzed with respect to their work groups and the study is concluded with the importance of knowledge for the perceived value construction process, with the exemplification and conception of a concept interrelation diagram.