Information systems in marketing planning: in search for competitive advantage . Journal of Information Systems and Technology Management, [S. l.], v. 4, n. 1, p. 23–46, 2007. DOI: 10.4301/S1807-17752007000100003. Disponível em: https://www.revistas.usp.br/jistem/article/view/12792.. Acesso em: 7 may. 2024.